by John Russel Jones

Since 1990s retro is trending hard this season, it only makes sense that the brand DKNY should be making an iconic statement with its Spring ad campaign. Since its founding in 1989, DKNY has been synonymous with New York City, right down to the brand’s name’s riff on NYPD, NYFD, etc. This season’s campaign, “if you know you know,” is a love letter to the city that provides constant inspiration, much like the original campaigns shot by the late photographer Peter Lindbergh. From sitting on the steps of the Met to hopping on the ferry for Staten Island, the images embody the “real” New York. Photographed at hidden gems throughout the city, the campaign takes inspiration from local haunts and iconic institutions, with models enjoying a slice of pizza downtown or skateboarding at Flushing Meadows Corona Park.

The campaign includes an eclectic cast of talent including model and influencer Devon Lee Carlson, artist and musician Annahstasia Enuke, and Tik Tok star Cameron Porras. The campaign was photographed by Dan Martensen, and styled by Alastair McKimm.

The spring 2023 campaign will take a digital-first approach with a focus on paid social content and high-caliber influencer partnerships, leveraged with high-impact outdoor advertising across New York.

Items in the collection range from $59 to $229 at retail.

DKNY is owned by G-III Apparel Group, Ltd., which designs, sources, and markets apparel and accessories under owned, licensed, and private label brands, including DKNY, Donna Karan, Calvin Klein, Tommy Hilfiger, and Karl Lagerfeld.