DL1961 MEN’S FALL 22 CAMPAIGN + REFORM CAPSULE COLLECTION
New York-based denim brand DL1961 has launched its Fall ’22 collection and image campaign, introducing a curated men’s capsule of contemporary denim and casual separates. Formulated by brand new silhouettes in varying colorways, the Reform Capsule Collection features three bottoms and four tops created to be staple layering pieces in your wardrobe. Inspired by everyday functionality and utilitarian aspects, each piece is designed with versatility in mind. Cargo and patch pockets, utility loops, and distressing are paired with clean indigo rinses, authentic, worn-in washes, and comfortable twills to form a collection for year-round wear. The capsule incorporates at least 20 percent Recover recycled cotton fiber in each style, and all are crafted in our ultra-sustainable manufacturing facility using waterless laser and Ozone technologies, solar power, and less water than other denim.
A faux selvedge hem is incorporated into three fall men’s styles: Cooper Tapered in Dark Rinse, Russell Straight in Dark Rinse, and Russell Straight in Mid-Selvedge. Accommodating a range of inseams, the faux selvedge will extend 10 inches from the hem. The new Sean Shirt Jacket is the brand’s answer to the Chore Jacket trend in a Dark Rinse made with Recover recycled cotton fiber. DL Hybrid is a new fabrication DL1961 is introducing for Fall. It’s a durable, authentic-looking denim with an ultra-soft loop-back interior combined with a hint of comfort stretch and Recover recycled cotton fiber. Prices range from $158 – $208.
The campaign itself is inspired by the brand’s hometown of New York City: “This season, we wanted to capture the simultaneous frenzied yet harmonic post-pandemic New York City. This juxtaposition is what makes NYC one of the most exciting places to live, and a center for inspiration, rebirth, and reinvention,” says Sarah Ahmed, Co-Founder and Chief Creative Officer. “Denim’s versatility pairs well with the chaos and individuality of the New Yorkers driving this change. For the first time in decades, people are experimenting with their denim in ways we haven’t seen before. From texture, to fit, to gender fluidity, everyone has a unique spin on this universal uniform. We wanted our Fall ’22 campaign to reflect those changes, and we knew Interview Magazine’s Mel Ottenberg would be the perfect creative partner to make our vision come to life.”
Shot by photographer Sinna Nasseri with videography by Sam Cowen, the crew also includes styling and talent by Mel Ottenberg, casting by Anita Bitton, makeup by Dick Page, hair by David Von Cannon, and nails By Alicia Torello.
