DML MARKETING GROUP NAMES ROBIN WEISS VP OF SALES, BUSINESS DEVELOPMENT FOR MEN’S DIVISION

Hosiery company DML Marketing Group Ltd. has named Robin Weiss vice president of sales and business development for its men’s division.

Weiss has been in the hosiery industry for 20+ years starting her career working for her family business, Mallory & Church Corporation. She then went on to see great successes in management roles at Keepers Ltd., Basic Resources, and most recently Interloop North America

In her new role, Weiss will be responsible for growing the men’s division and will report directly to DML president Barbara Russillo. “Robin has extensive experience managing and cultivating men’s branded, proprietary and private label businesses,” said Russillo.

Mark Hierbaum, chief executive officer of DML Marketing Group, added: “Weiss’s focus on new product innovation will be a key pillar in DML’s growth strategy for our men’s division. Robin’s deep sales and business development experience, combined with DML’s design and merchandising strengths, will be the catalyst in DML’s next chapter of growth.”

“I see tremendous opportunities for DML in the men’s hosiery category capturing both new branded and private label distribution,” says Weiss. “I am looking forward to being a part of the DML team. Although historically a ladies hosiery company, with three decades of hosiery expertise and a solid infrastructure, we are looking at an exciting new adventure in men’s hosiery both in the US and global markets.”