What You Don’t Know About Etsy (And Its 2017 Strategy)

Etsy, the online marketplace where you can buy handmade and unique items, is eleven years old. IPO’ing in 2015 and with millions of products Etsy is shifting more than just crafts though. I wanted to know more about what’s going underneath the bonnet of this juggernaut. It turns out Etsy is boasting solid results this year; in the third quarter it reported 33% revenue growth, 19% growth in gross merchandise sales, 50% growth in seller services, and a 110% increase in adjusted EBITDA (with a margin of 14.9%). It also raised its full-year guidance. Despite increasing competition, 2017 looks like a good year with trends pointing toward authenticity, local and unique – Etsy might just be the brand that wins hearts and wallets. I spoke with Jennifer Beugelmans, Vice President of Financial Planning & Analysis and Investor Relations for Etsy to get more information. Read more at Forbes.