DXL BIG + TALL ANNOUNCES STRATEGIC COLLABORATION WITH NORDSTROM
Destination XL Group, Inc., a big + tall men’s specialty retailer, is collaborating with Nordstrom on its digital platform. This collaboration marks a significant step in extending DXL’s fit expertise and diverse style selection to a new segment of the underserved big + tall consumer.
The alliance coincides with the launch of Nordstrom’s new marketplace, designed to broaden its brand catalog to new audiences. As a key component of this expansion, DXL will bring its extensive collection of high-quality big + tall apparel to Nordstrom customers, further embodying the brand’s commitment to DXL’s “Wear What You Want” mission.
Harvey Kanter, President and Chief Executive Officer of DXL, stated, “This collaboration with Nordstrom allows us to extend our fit expertise and unique styling to a new segment of big + tall customers. Together, we are not just expanding our reach; we are not just extending Nordstrom’s current big + tall offerings but enhancing the way big + tall apparel is viewed and purchased. Our mission is to provide every big + tall man with the freedom to choose his own style, and working with Nordstrom amplifies this commitment.”