by David Rose

Electric Street RacingFormula E now in its third year has added New York City to its roster of great cities around the world. The first International motorsports event to be run through the streets of New York will be held during the weekend of July 15 and 16 (which coincides nicely with the dates of the menswear market week). The penultimate race of the season – which has already included events in Monaco, Paris, Berlin, Hong Kong, Buenos Aires, Marrakesh and Mexico City – will take place in the Red Hook district of Brooklyn.

Two thirds of the drivers in Formula E are former Formula 1 racers with names like Senna, Prost, Piquet, Di Grassi, Heidfeld, and Buemi. Famous teams such as Andretti, Audi, Virgin, Jaguar, Renault, and Venturi (which is part owned by film star Leonardo DiCaprio) will race wheel-to-wheel in the Big Apple.

What makes this series so special is there are no emissions, no fuel consumption and very little noise because the engines are all electric. These open wheel cars look like Formula 1 or IndyCar and the competition is every bit as extraordinary. Beside the sustainable nature of the series, however, there are aspects of Formula E races that are unlike any racing anywhere.

Moreover, while hundreds of thousands of fans have witnessed Formula E in the stands, there have been billions of mentions of this event on social media. Indeed, fans can interact with the teams through Facebook, Twitter, Instagram and YouTube. And with FanBoost, fans can vote for their favorite driver and provide that driver with additional power during the race.

Adding to the overall experience of a Formula E weekend is the EJ who has created an EDM soundtrack which is played throughout the race course creating a festive atmosphere between sessions.  At the autograph session in the EVillage, fans can get to meet drivers and also get to interact with Formula E partners to learn about sustainability and how to address future challenges.