ELEVENTY DEBUTS NEW STORE IN BEVERLY HILLS
Located in the heart of Beverly Hills, the newly designed Eleventy boutique by Italian architecture studio Parisotto + Formenton Architetti features the new Autumn/Winter collections for menswear, womenswear, and childrenswear as well as shoes, accessories, home, travel, and fragrance.
The new store design and experience give ample space to the brand values and the essence of the Milanese brand through a coherent architectural language. The monochrome-multi-material theme is expressed with a distinct point-of-view in the two-story boutique, where an architectural box as well as the custom-made furniture are made in light-colored, authentic materials such light oak wood, rough plaster, Navona travertine and brushed steel. The retail design sees the presence of key elements of the most recent Eleventy store concepts such as the sculptural tables, the client lounges, and the bookcase niches which combine rigorous and essential lines with natural materials of aesthetic and tactile richness.
“We are honored to open our new store in Beverly Hills and invest in this incredibly vibrant city. Los Angeles has long been an inspiration for me where dramatic natural beauty meets the world of entertainment and dreams,” said Marco Baldassari, founder and creative director, Eleventy. “Many clients on the West Coast have already fallen in love with our brand. All of our products are made in Italy with the utmost craftsmanship, the finest Italian fabrics and attention to detail. This new boutique gives us the opportunity to introduce more people to the smart luxury our customers value in a uniquely Eleventy environment.”
A cocktail party and dinner were held to celebrate the store’s opening.
Located at 9546 Brighton Way between Rodeo Drive and Camden Drive, the store is open Monday through Saturday 10a – 6p, Sunday 11a – 5p. Services at the new Beverly Hills location will include alterations, made-to-measure tailoring, private appointments, and a personal shopping service. Jon Rimer has been named store director. For additional information, please visit eleventymilano.com.
With Madison Avenue, Greenwich, Palm Beach, and Bal Harbour (opening November 2023) boutiques, the brand also has global flagships in Milan, Paris, London, Geneva, and more. The brand operates a beachside outpost in the Hamptons during the summer.
Notable fans of the brand include Ryan Reynolds, Chris Evans, Larry David, Will Arnett, Jeremy Piven, Novak Djokovic, Trevor Zegras, Conor McDavid as well as personalities Geoffrey Zakarian, Josh Altman, and more.
