ENFANTS RICHES DEPRIMES OPENS PARIS FLAGSHIP

Los Angeles-based luxury fashion label Enfants Riches Déprimés has opened a flagship boutique in Paris.

Located at 79 Rue Charlot in the Marais, the two-story flagship features the brand’s ready-to-wear, leather goods, jewelry, eyewear, shoes, and an archival selection.

This, the brand’s first store, was co-designed by Parisian architect Didier Faustino along with Enfants Riches Déprimés’ founder and creative director Henri Alexander Levy.

As for the design, the new store features an olive-green facade, a large window that peeks into a cut out that drops into the lower floor inspired by Gordon Matta-Clark, and yields 30-foot ceilings.

The interior is described by the brand as evoking feelings of surrealism and cold, unattainable luxury with a mix of dark marble and stainless steel that becomes flooded with puke green carpet and a matching Pierre Paulin sofa. Displays play on perception; shoes and accessories nearly float in the repetition of materials.

“It feels like a mixture of a bank vault, brutalist torture chamber, and Clockwork Orange,” said Levy. “I want people to feel as uncomfortable as possible.”

“The ERD boutique is an enclosed grey zone, a geometrical boudoir and a surgical limbo behind a Parisian façade,” added Faustino. “The space has been shaped as a stage built of metal and stone to enclose the experience of desire.”