ENGLISH ACTOR ALEX PETTYFER TO FRONT DIESEL’S ONLY THE BRAVE FRAGRANCE CAMPAIGN

Diesel Parfums has announced that English actor and model Alex Pettyfer will be starring in the new communication of its signature Only The Brave fragrance.

In his soon-to-be-unveiled first campaign for Only the Brave, Pettyfer will “lead and unite a global squadron of young and influential braves,” according to the company in a statement.

The actor’s breakout silver screen role was in “Stormbreaker,” then he played starring parts in films such as “I Am Number Four,” “Endless Love,” “Magic Mike” and “The Strange Ones.” Next up, the 27-year-old will feature in and direct the movie “Back Roads.”

“The Only the Brave hero is a charismatic leader who confidently moves forward in life with strong determination and will,” said Guillaume de Lesquen, international general manager of designer brands fragrances at L’Oréal, which holds the Diesel perfume license. “Alex Pettyfer is the perfect embodiment of this new expression of bravery. Tomorrow belongs to the braves.”