by Stephen Garner

Pink Shirtmaker, formerly known as Thomas Pink, has announced actor Matthew Goode as its brand ambassador in a humorous short film. Best known for his roles in The Crown and Downton Abbey, Goode will be featured in Pink’s upcoming campaigns, with his debut appearance in autumn/winter 2019.

The Emmy-nominated actor will be the face of Pink’s ready-to-wear collection as well as its Bespoke service, based at the brand’s new workshop in Vauxhall, London. The first campaign, titled A Life in the Pink, features Matthew dressed in the new autumn/winter range and includes a humorous short film, which showcases how a good quality shirt can go with all occasions in the life of the sartorial gent.

Under the helm of new president and CEO Christopher Zanardi-Landi and creative director John Ray, Pink’s new focus is to bring exquisite shirtmaking back to England. The LVMH brand passionately emphasizes excellence in hand-crafted garments tailored to the lifestyle of the modern man.

“We are proud to announce Matthew Goode as our ambassador,” said Zanardi-Landi, who returned to London after 16 years at Louis Vuitton and Fendi. “Matthew embodies not only the Englishness of Pink and the sharpness of our cut but also the sense of humour that’s deep in our veins. His style, class and very importantly, his humour, underline the long-term vision of the brand. Matthew Goode is the perfect Pink gentleman. Pink’s transformation has been exciting. We have launched new collections and products and opened a bespoke workshop in Vauxhall, London.”

Goode added, “The craftsmanship that goes into each shirt is what gives Pink such a strong reputation as an English shirtmaker – good tailoring is the ultimate luxury.”

In celebration of the brand’s rebirth and quintessentially British design, Pink has also unveiled its first-ever Bespoke offering, hand-made at the new state-of-the-art workshop, a center for shirt connoisseurship, at 86a Meadow Road, in South-West London. Created exactly to each client’s measurements, the bespoke selection is made from their unique full pattern and has no minimum order. The workshop allows clients to see their shirts being made which includes a process of obtaining up to 24 measurements.

As part of its autumn/winter 2019 offering, Pink also launches the ‘Smart Shirt collection’, inspired by the ever-changing elements in a man’s life. Taking inspiration from Pink’s heritage, John Ray (formerly creative director of menswear at Gucci) has created a versatile everyday piece, designed to be worn from day to evening, tucked in or worn loose. Comprising of new silhouettes intended to cater to the needs of men today in life and at work, the collection sits at the core of the Pink brand story, alongside evening and city. Alongside shirts, the ready-to-wear line also includes outerwear, suits, knitwear, and accessories.