by Stephen Garner
Hans Davidsson
Hans Davidson

David Thörewik, currently the managing director at H&M-owned brand Weekday, has been appointed as the new CEO for Eton Group AB. Hans Davidson, CEO since 1989, will step down, but continue to support the organization as a senior advisor to Thörewik.

Under Davidson’s leadership, Eton has worked to build a strong platform – from product assortment to logistics, digitalization, and brand building – in order to set the company up for continued success. Over the last years, Eton has experienced strong growth, 2018 being a record year with double-digit growth.

“Hans Davidson and the whole team at Eton has built a wonderful brand and a fast-growing company that is becoming a global leader in the men’s luxury shirt segment, servicing consumers across the globe,” said Thörewik. “Eton delivers a product of superior quality and has mastered the challenge to continuously deliver a shirt which is true-to-size, a central factor to succeed with your online business. I look forward to continuing to expand the business together with the team at Eton.”

“During the last few years we have invested in world leading IT and logistics systems that will serve as a great platform for strong growth across all relevant channels,” added Davidson. “During 2019 Eton will be fully digitalized and ready to take on a digital customer journey, especially in North America that today is our biggest market. I am convinced that David Thörewik is the right person to lead Eton through this next phase of evolution.”