ETON PRESENTS ETON ARCHIVE II

by John Russel Jones


Eton has released Eton Archive II, its second limited-edition capsule collection of nine dress shirts crafted from the brand’s fabric archive. Embracing Spring/Summer 24, this edition offers smart casual styles that resonate with the contemporary menswear landscape. By reinterpreting and reintegrating archival fabrics, Eton pays homage to the timeless patterns and textures synonymous with the brand’s heritage.

Each shirt celebrates the brand’s design philosophy in a celebration of contemporary, smart casual style. Delving into the archives, the collection reimagines prints and patterns with a modern sensibility to meet the sartorial needs of the Eton man. The capsule includes subtle microprints, including houndstooth, check, medallion, and stripes, all harmonizing with an earthy color palette of sophisticated tones from ivory and sand to navy with white contrasts. This careful curation assures each piece can blend seamlessly into every modern man’s wardrobe, reflecting the brand’s perspective of understated versatility and enduring style.

The launch of Eton Archive II reflects the brand’s customers’ appreciation for storied luxury wardrobe pieces. This collection utilizes valuable materials, ensuring that the rich legacy of Eton’s textiles is celebrated and not forgotten. It represents a natural step for brands with a rich heritage to honor history without compromising the exclusivity and luxury associated with unused premium materials.

Eton Archive II launched today as a limited-edition capsule collection at select retailers and etonshirts.com.