ETON TEAMS UP WITH DALE OF NORWAY
With a combined experience of 230 years, global men’s luxury shirt brand Eton from Sweden and knitwear specialist Dale of Norway have joined forces to design and create a unique knitted sweater jacket, commonly known as ‘swacket’, that combines the best of both brands.
Sebastian Dollinger, creative director for Eton, collaborated with Dale creative director Håkon Dyngeland Solem to design this all-season, indoor-outdoor layering piece. Knitted locally in Norway using the first lamb’s wool from free-range dalasau sheep that roam the slopes of the mountainous Vestland region, the sweater jacket merges the urbane elegance of a shirtmaker with the rustic charm of heritage sportswear, and a mutual obsession for quality into “Nordic Luxury.”
Celebrating Dale’s expertise, the wool used for this design was sheared and knitted locally using machines to limit waste fabrics, while reducing the amount of transportation. Light but warming, the wool and its complex mono-colored fishbone stitch pattern will only grow softer and more lustrous with wear.
“I’m beyond pleased with the result of our collaboration,” said Dollinger. “I feel like we have found an Eton in Norway with Dale — but instead of shirts in the finest quality possible, they excel and are best-in-class when it comes to knitwear. We have so much in common. Together we have created a design that is relevant anywhere, all year, as an outdoor jacket or a layering piece: a classic, timeless garment that appeals to many different people. That is the definition of successful design to me.”
“I trained in Italy, and I have worked in the fashion world for a long time — to me, Eton has always stood out as a leading shirt brand,” added Solem. “And Sebastian Dollinger and I have a great connection: we’re on the same planet. It was natural for both of us create something that took our brands in a new direction, while holding on to our traditions and origins. A statement piece. We created something very Scandinavian together: Nature is so important to us here, and I think you can see that in the ruggedness of the wool— but in combination with clean, classic, elegant lines — this is Nordic luxury.”
The Nordic Luxury sweater jacket will be released in Eton brand stores, on etonshirts.com and daleofnorway.com, and through select wholesale partners this month.
