Etsy is setting its sights on male shoppers

About three-quarters of Etsy Inc.’s shoppers in the U.S. and U.K. are women, so the company sees an opportunity to target a new demographic to broaden its core customer base.

‘We recently conducted research to better understand men’s shopping attitudes and behaviors and learned that those who identify as men are as likely as women to be intentional shoppers, valuing handcrafted items, supporting small businesses, wanting to make a positive impact with their purchases or buying items that reflect their personality,” said Joshua Silverman, chief executive of Etsy, on the late Wednesday earnings call, according to FactSet. Read more at MarketWatch.