Eva Chen Explains Instagram’s New Shopping Features

It’s no secret that mobile has changed the way that people shop,” Eva Chen tells Vogue upon the release of Instagram’s shiny new shopping channels. The platform has certainly facilitated window shopping in the past – 90 million people tap the shopping tag on Instagram a month – but, now, a designated “Explore” shopping channel and shoppable Stories will ensure that Instagram users proceed to purchase. First up, “Explore”. Within this personalized “Topic”, users will be able to browse dedicated shopping posts from the brands they follow, and discover new labels they might like on a global scale. Secondly, Stories. Now, when users view behind-the-scenes Stories from brands, they will be able to tap on the product to learn more. With one third of the most-viewed Stories coming from businesses, this will allow a brand to give information about its products to customers in bite-sized Insta snippets. Read more at Vogue.