Is It Ever Right For Brands To Play Politics?

Those perceived to have supported him are already facing a backlash. Among them is Peter Thiel, PayPal’s founder, who donated $1.25m to the Trump campaign and now finds his business demonized in the ultra-liberal Silicon Valley and on social media. Those who opposed Trump can only hope that the president-elect isn’t a man who bears grudges. Faced with having its products burned or binned, New Balance was forced to clarify its reported preference for Trump over Barack Obama. The company claimed it was talking only about the Transatlantic Trade and Investment Partnership, which is supported by the current administration but which, like Trump, it opposes. New Balance reaffirmed its commitment to community values and tolerance, and assured its social media followers that it supports “all walks of life”. Read more at Campaign.