EXECUTIVE MOVES: K-SWISS WELCOMES NEW INTERNATIONAL BRAND PRESIDENT
K-Swiss, the iconic leader of California style – on and off the court – is excited to announce the return of Barney Waters, as the new International Brand President. Waters is returning to the brand, having successfully served as CMO at K-Swiss from 2013 to 2016, and then as Brand President until 2021. During his tenure, he helped rebuild the K-Swiss brand and create disruptive campaigns in the digital space. Barney made significant contributions to K-Swiss’ success, returning the brand to growth and profitability. After departing K-Swiss in 2021, Barney now returns to drive the brand’s purpose and vision.
“I love the footwear business, and over my career, I’ve specialized in modernizing heritage brands and turning brands around, so this is a great fit. I had some of my best years at K-Swiss, so I’m delighted to return and to be part of the brand’s future,” said Waters.
“We are delighted to welcome the return of Barney Waters. Barney brings a wealth of industry expertise having previously held senior positions at Puma, Palladium, and K-Swiss. Now he will join forces with us once again, to embrace new challenges and contribute to our shared success,” says Victor Yan, CEO of Xtep Global.
