SCOTCH & SODA ANNOUNCES JOE JONAS AS FIRST BRAND AMBASSADOR
Scotch & Soda has announced that pop star, songwriter, and actor Joe Jonas is its first official brand ambassador on the heels of Bluestar Alliance’s acquisition of the brand in April 2023. Jonas has long been recognized for his globally inspired and confident approach to style. With a sartorial signature that is playful and experimental, Jonas serves as the perfect inaugural partner for the Scotch & Soda brand to usher in a new era. In support of this partnership, Jonas will lead the creation of a capsule collection to be released Fall 2024 and serve as the face of the brand through the Spring 2025 season.
“Scotch & Soda is taking a more elevated, focused approach to our collections to offer expertly designed and premium pieces that our consumers can enjoy. Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand. Known for his authentic personality and distinctive sense of style that mixes modern and vintage details in silhouette, color, and texture, Joe is an inspiring creative partner for the Scotch & Soda brand,” says Eran Kaim, Chief Product Officer.
“I’m excited to partner with Scotch & Soda – a brand that stands for individual artistic expression through style. I look forward to working with such an internationally renowned brand in the seasons to come,” says Joe Jonas.
A proud champion of self-expression, Scotch & Soda is looking ahead to 2024 and beyond by tapping top-tier talent to elevate and expand the brand’s collections. Scotch & Soda will further evolve the successful denim and knitwear business as well as expand into more categories including tailored clothing and dresses. Fall 2024 will see the start of a new collection, rooted in core categories, best-selling silhouettes, and fashion pieces that will advance Scotch & Soda’s position in the contemporary market.
Joey Gabbay, CEO of Bluestar Alliance, the parent company that recently acquired Scotch & Soda, shared “This is the first of many impressive partnerships for Scotch & Soda that will take this brand to new heights in Amsterdam, the U.S. and around the globe.”
