EXECUTIVE MOVES: NEW APPOINTMENT AT P448

P448 is pleased to announce the promotion of Lori Sigismondo to the role of Brand President reporting to Wayne Kulkin, Executive Chairman of StreetTrend LLC.

In her new role, Sigismondo will oversee the global strategy and execution for P448, focusing on the key initiatives of expanding its global retail presence, enhancing digital channels by elevating P448’s online shopping experience and leveraging its digital marketing as well as fostering innovation, sustainability and craftmanship by bringing bold, unexpected elements to future collections whilst maintaining efforts to incorporate sustainable practices across the business, aligning with consumer demand and passion for ethical luxury.

“I have always thrived in an outside-of-the-box work environment, where an entrepreneurial spirit helped lead to the best options for the business. And with P448 I have found that home,” said Lori Sigismondo. ” At P448 it’s all about community, innovation and creative vision, so I’m excited to continue to forge a path with our talented teams shining its spotlight brighter and farther within all the corners of the world.”

Sigismondo joined P448 in 2018 as Chief Marketing Officer, her leadership spearheaded the redesign and relaunch of P448’s website and e-commerce platform, enhancing storytelling and global localization—including a dedicated UK site and additional sites in Australia, Canada and Mexico to launch later this year. Sigismondo also led the opening of P448’s first mono-brand retail stores in New York City and Las Vegas, alongside successful pop-ups in Miami, Paris and Boston. She has coordinated an Asian market expansion under partnership with the Fang Group to include thus far three store openings (Beijing, Hefei and Macau) and a brand Tmall launch, and will further expand P448’s global store footprint within European markets.

“Lori joined P448 with a strong background in global fashion leadership and has played a pivotal role in the brand’s growth to date. Her strategic insight, creative vision, and ability to navigate a competitive marketplace position her perfectly to lead P448 into its next chapter,” said Wayne Kulkin, Executive Chairman StreetTrend LLC. “P448 is proud to be a signatory of the UN Women’s Empowerment Principles. We are committed, as a business, to advancing gender equality and women’s empowerment in the workplace, marketplace and community.”