An Italian prince, played by an Italian actor, is getting a shave from a barber, who’s played by an actual Italian prince, when a tenor walks in searching “for passion.” If this doesn’t sound like the most Italian setup ever for a short film, I don’t know what does. The Good Italian III: The Magic of Naples is the third installment of a short film series by Italian menswear brand Caruso, featuring Giancarlo Giannini (most famous to U.S. audiences as Rene Mathis in Casino Royale) as the Prince of Soranga. Everyone, naturally, is decked out in Caruso clothing and accessories. The gist of the story is that Vittorio Grigolo, an Italian tenor in both the film and real life, wants to find the passion necessary to render a perfect version of a famous Neapolitan song called “O Paese d’o Sole.” So he visits the Prince—while he’s getting a shave from Diofebo Meli Lupi, the real life Prince of Soranga—who tells him that, in order to do so, he must be impregnated by the essence of Naples. Read more at Esquire.