Traditional marketing simply doesn’t cut it anymore. While many companies continue to spend on TV ads, billboards, flyers or even podcast ads, there is no doubt that experiential marketing is the way to go. Not only because that’s what today’s consumers are responding to, but also because the impact lasts longer and has a greater influence on future purchases. Experiential marketing directly engages customers, inviting them to experience brands in-person rather than putting them in the role of an observer and hoping that traditional marketing efforts will resonate with them or be memorable. 93% of consumers claim that live events have a larger influence on them than TV ads. Personal interactions go a long way in gaining consumer’s buy-in and allows them to get to know the brand, what is stands for, and the people behind it. Read more at Forbes.