Scott Betty
by Stephen Garner
Scott Betty Eyeking
Scott Betty

Eyeking, a leading performance sunglasses design firm, has tapped Scott Betty as senior vice president of product and design. Betty brings over 20 years of valuable product and design experience to this new position at the company.

Betty’s background includes positions across the eyewear and sporting goods categories, with his most recent role in this space at Oakley as their global director of optics. He was instrumental in helping build a multi-category team responsible for strategic product development and design for sunglasses, Rx and goggles.

Betty also led Oakley’s apparel, footwear and accessories business unit during his tenure. His resume includes footwear category leadership positions at Converse and Adidas, as well as a biomechanics specialist role at the U.S. Olympic Training Center.

“It’s an exciting time for the company, as we look to expand our team with the addition of experienced professionals like Scott,” said Shelly Goldman, president and CEO of Eyeking. “Along with new elevated product and design initiatives, Eyeking is poised to continue on this upward growth track.”

“Eyeking’s experience, in all aspects of design and marketing, provides me with a strong foundation to work with as we look towards future growth and expansion together,” added Betty. “Joining the team at Eyeking represents a unique opportunity to work for an organization dedicated to the creation of brand-right, authentic products for all partner brands in our portfolio. I’m excited to work with a team that shares my vision in wanting to design amazing products that excite and inspire our customers.”

Eyeking develops, markets and distributes globally, private label and licensed eyewear brands. Eyeking’s license partners include Under Armour Eyewear and Hobie Polarized.