FABULOUS FASHION AND COOL CARS: MEN’S STYLE MONTH HITS MADISON AVE

Known as the world’s most fashionable street for menswear style and design, Madison Avenue boasts more than 90 luxury menswear stores between 57th and 86th streets. 

On Saturday September 17, it became the place where New Yorkers could admire and appreciate their other passion: exotic and classic automobiles and motorcycles. The New York City Concours relocated its annual event from Pier 17 at New York City’s Seaport to Madison Avenue and 72nd Street, where it launched the Madison Avenue Business Improvement District’s first-ever Madison Avenue Men’s Style Month. The herculean effort of closing such a busy street to traffic and then staging 30 magnificent vintage cars and 12 motorcycles was completed just before the ribbon cutting opening of the event at noon of Day 1. The NYC Concours celebrates the artistry, history and innovation of the automobile and its convergence with fashion, art, and music.

The rarely seen classic and vintage cars were judged with awards presented. Those in attendance were given the opportunity to vote for their favorite car. For those who appreciate famous automobile marques from the past, the star of the show was the magnificent all-electric supercar, the Hispano Suiza Carmen Boulogne.

At 4:00 pm, the People’s Choice award for the most intriguing automobile was announced and the winner was a beautiful 1950 Ford F-1 Pickup truck. The “Best of Show” award went to a 1966 XKE Series 1 Roadster and the best Motorcycle Award went to 1954 AJS E95 Porcupine. The Madison Avenue Style Award went to a 1960 Auto Union 1000 SP, another legendary marque from the 1930’s.

The perfect weather combined with a fashion show by Madison Avenue retailers and excellent music performed throughout the event by the Eric Person Trio made for a delightful experience. Thirty of the internationally renowned menswear shops held in-store events that day and will offer special shopping experiences and promotions through October 16th.