FAIR HARBOR CELEBRATES 10 YEAR ANNIVERSARY WITH LIMITED-EDITION COLLECTION
Fair Harbor is excited to celebrate its tenth anniversary this month. To mark the milestone, the certified B Corp will release an exclusive 10th Anniversary Collection on May 16th. Since launching with a single style of boardshorts in 2014, the beachwear brand founded by siblings Caroline and Jake Danehy has transformed more than 35 million plastic bottles into fabric for its apparel. All of its clothing styles contain a minimum of 87% sustainable materials, and the new limited-edition collection builds on the brand’s already considerable environmental impact.
Photo by Bryan Derballa
“Improving the environment has always been a priority for me.” says co-founder and Chief Brand Officer Caroline Danehy, who started an eco-focused fashion blog as far back as middle school before launching the mission-driven brand with her brother, Jake, while she was still in high school. “Looking back, it’s been an incredible journey that started in our parent’s garage a decade ago and evolved into a thriving, sustainable business that has made significant steps in protecting the planet. And we feel like this is just the beginning of what we can accomplish.”
Photo by Bryan Derballa
Recognizing the importance of the lasting relationships they’ve built with retail partners over the past decade, starting in June, co-founders Jake and Caroline plan to return to their roots and embark on a “10 Years, 10 Cities” tour around the East Coast to host trunk shows with some of their earliest supporters: Nordstrom NYC, Nantucket Surf Club in Nantucket; Corliss and Flair House on Fire Island; Darien Sports Shop of Darien, CT; Rothmans of Scarsdale, NY; Flying Point in Southampton, NY; Crafted New England in Exeter, NH; Puritan Cape Cod in Chatham, MA; and Seaside located in Seaside FL. At each trunk show, ten percent of sales will be donated to a local community charity set by the retail partner and Fair Harbor. The tour will start on June 6 and end on August 17, 2024.
Photo by Bryan Derballa
The new limited-edition anniversary capsule is inspired by the siblings’ early days on Fire Island with their family. The nostalgic 27-piece collection of swim, shorts, tees, and hoodies will introduce eight new sustainable silhouettes. Highlights include ’90s athletic-style Schooner Mesh Short made for post-surf lounging; the Marina Shirt, designed with Lenzing Ecovero fabric made from wood; and the Rockaway Boardshort, an homage to the boardshorts Jake wore as a kid on Fire Island. Fair Harbor will also launch its much-anticipated first women’s swim collection made from recycled nylon. Styles include the Atlantic One Piece, bikini separates Coastal Bottom and Sandpiper Tank, and the Amagansett Sarong made from 100% organic cotton. Finally, as part of its ongoing environmental mission to reuse and recycle, a range of vintage Fire Island-themed t-shirts curated by the Fair Harbor in-house design team will be available online.
“Each new season explores reinterpretations of classic silhouettes in innovative, low-impact materials,” explains Jake Danehy, co-founder and Chief Executive Officer of Fair Harbor. “We’re always looking for the most responsible production partners and the most creative sustainable solutions. Our 10th Anniversary Collection continues to push this mission forward.”
Photo by Bryan Derballa
The brand designs all of its ultra-comfortable performance clothing from earth-friendly fabrics like organic cotton, Seawool made from oyster shells, Tencel derived from wood pulp, organic linen, recycled nylon, and its signature recycled polyester. “So far, Fair Harbor has repurposed more than 35 million plastic bottles into our ultra-comfortable lifestyle apparel, but our goal is to double that number in the next three years,” Jake continues. “We’re proud to celebrate a decade of protecting the places we love from plastic pollution and can’t wait to make an even greater impact.”
The rising bottle count is one of many growth aspects for the family-owned company. The brand has roughly doubled its retail partners to more than 500 in the last two years as part of its omnichannel growth strategy focused on building out wholesale to support its robust ecommerce business.
