FANATICS AND RUN-DMC TEAM UP TO LAUNCH RUN-CTY COLLECTION

Sports merchandising giant Fanatics is launching RUN-CTY, a new exclusive product line produced in collaboration with legendary hip-hop group RUN-DMC. The new collection is now available at FansEdge.com, NBAStore.com and the flagship NBA Store in New York City, and will become widely available on Fanatics.com and its extended network of partner sites on Thursday, October 6.

The collection of merchandise, ranging from tee-shirts to snapback hats, is available across men’s, women’s and youth sizes. Moreover, cities from multiple teams across a variety of leagues will be stacked under the widely recognized all-caps RUN, in between the iconic thick red lines; examples include RUN-CHI, RUN-CLE, RUN-OKC.

“Fanatics is constantly striving to find fresh and unique ways for fans to show love and support for their favorite teams. Through this unique collaboration, we’ve been able to create products that appeal to a broad range of fans –  casual ones who see this as a  more fashionable option, to the loyal supporters who want to add the latest team product to their wardrobe,” said Raphael Peck, president of Fanatics Branded. “We’ve worked very closely with the RUN-DMC team to make sure we captured the essence of their iconic brand throughout all of the gear in this line.

“It’s cool to have the RUN-DMC logo be part of this special collection,” said Darryl “DMC” McDaniels, one of the founders of the hip-hop group. “I like having the spirit of our music history tied into the passion of sports fans around the world.”