FARFETCH FEATURES THOM BROWNE IN LATEST NATAAL PROJECT
FARFETCH has launched the third iteration of its year-long partnership with Nataal, the multimedia brand celebrating contemporary fashion, beauty, visual arts, music, and culture from Africa and its diaspora.
As with the previous iterations of the project, first launched in February, FARFETCH has worked with Nataal and their community of change-makers, to create content that supports their revolutionary talent.
This third iteration of the partnership launches today in collaboration with Thom Browne and celebrates togetherness through a diverse global lens. Three photographers interpret Thom Browne’s new fall/winter ‘21 collection, with the help of their personal communities.
Each story comes to life in a two-part editorial curated by Nataal and uses Thom Browne’s impeccable tailoring to express the importance of unity, kinship, and the power of ‘we’.
For this story, Djeneba Aduayom shoots multidisciplinary artists Kolby, Byron, and William in Los Angeles, while Arielle Bobb-Willis shoots model Symone Lu and her skateboarding friends in New York, and Ismail Zaidy shoots his siblings Othmane and Fatima Zahra in Marrakech. Each discusses their journey to photography, their approach to community, and working with Thom Browne on this project.
