Fashion influencers are navigating what content looks like during a pandemic

There have been many threads to the conversation of how the fashion industry has been reacting to the Covid-19 pandemic globally. There are the economic ramifications, the event cancelations, the individual donations to fighting the disease. There are the retail closures. There’s the uncertainty around future business. We’ve seen brands pitch in their manufacturing capabilities to help when they can. And as the day-to-day realities of many continue to shift, those with a platform have used it to bring attention to public health efforts, while also creating an online community for those who are self-isolated at home. Chiara Ferragni — one of the biggest fashion influencers globally, with almost 19 million followers on Instagram — has been posting about life in lockdown in Italy, stressing the importance of social distancing to prevent the spread of the coronavirus, as well as her outfits. (She and husband Fedez also launched a fundraising campaign for Italian hospitals.) All the Pretty Birds’s Tamu McPherson, who is also based in Milan, wrote about the experience for Grazia UK and the Telegraph, while continuing to share fashion and beauty posts on her feeds. Read more at Fashionista.

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