Fashion … Or Fascist? The Long Tussle Over That Fred Perry Logo
Oct 06, 2020
When British tennis champion Fred Perry became the first player to win a career grand slam in 1935, he might have hoped his legacy would be defined by the stunning bit of history he made, still just 26 years old. It’s unlikely he could have predicted his name would be used in 2020 to uniform a far-right male militia jacked up on violence and misogyny. And yet, Proud Boys, an organisation allegedly founded as a joke by Gavin McInnes in the run-up the 2016 US election, has become instantly recognisable by its allegiance to Fred Perry’s black and yellow trim polo, forcing the brand to publicly distance itself and announce last week that it had withdrawn sales of the shirt in the U.S. and Canada a year ago. Read more at The Guardian.
