Fashion Retailers Announce New Push To Boost Traceability In Cotton Supply Chain

Marks & Spencer, online fashion platform Zalando, and fashion giant Bestseller have teamed up as part of a £1m initiative to enhance innovation and traceability across the global cotton supply chain.

The Better Cotton programme revealed late last week that it had convened a group of leading international retailers and brands to mobilise funding for solutions that can improve traceability in the cotton supply chain. Business Green