Fashionphile Is Turning Luxury Authentication Into A Science
The common party line in the luxury resale market is that authentication is more of an art than a science, something one can only learn through a mixture of experience and intuition. Fashionphile rejects that idea. “It’s just a science,” insists CEO Ben Hemminger. The company puts this into practice by sending every piece that arrives at its Carlsbad, CA campus through a rigorous screening process involving a combination of highly-trained staff and top-of-the-line technology. The whole operation — from the loading dock where employees accept shipments of goods waiting to be authenticated to the brightly-lit room where product gets photographed per precise standards to a locked cage containing hundreds and thousands of luxury pieces — currently exists in the 30,000 square foot building. Read more at Fashionista.
