Fear Makes You Spend More, And That’s Good For Retailers’ Profits

Where would you rather shop: a store with high prices and occasional sales or a retailer where prices are consistently low? While reliably cheap prices might sound better on paper, businesses harnessing the former pricing strategy — rather than the latter — can be more profitable and successful with shoppers, according to new research by management professors at the Massachusetts Institute of Technology and University of Texas at Austin. The reason? It’s all about regret. See more at CNBC.