Federico Curradi Named Creative Director Of Men’s Fashion At Rochas

The Interparfums-owned fashion house Rochas has appointed Italian designer Federico Curradi as the new creative head of its menswear. Announcing his arrival at Rochas on Instagram, Curradi said: “It is a real honour for me to accept the position as Men’s Creative Director for Rochas.The Parisian legacy and the brand’s natural yet sophisticated style are key sources of inspiration for me and I will undoubtedly reference them as I write a new page in the brand’s story.” Read more at Fashion United.