FENDI HEADS TO MIAMI FOR LATEST CAMPAIGN

by Stephen Garner Sep 02, 2020

Fendi has released a new campaign highlighting its popular ‘Peekaboo’ bag and men’s activewear collection.

In the campaign, dubbed “Fendi Power,” the Italian luxury brand follows top male model Alton Mason letting loose at Miami’s iconic Museum Garage – a repurposed parking garage located in the city’s Design District that is dedicated to innovative art, design, and architecture.

Throughout the video, Mason is seen dancing in Fendi’s pre-fall 2020 menswear collection – specifically the Italian luxury brand’s leisurewear line. The silhouettes of this line include basketball-inspired outfits, oversized baggy pants, vests, and sweatshirts, paired with fitted running pieces showcase modern design using waterproof and thermal fabrics.

He is also joined by Chinese creative talent Mia Kong, as the two intertwine and showcase their unique talents for dance.