Ferrari’s First-Ever Clothing Collection Is Here
Jun 15, 2021
After 74 years in the business of luxury automobiles, Ferrari just had a major first. On Sunday, the Prancing Horse debuted its first ready-to-wear collection at its famous factory in Maranello, Italy. The seasonless men’s and women’s styles were highlighted primarily in Ferrari red, Scuderia yellow, and electric blue. Creative director, Rocco Iannone sought to appeal to younger demographics with a modern approach to trench coats, bomber jackets, parkas, and loose-fitting trousers—with most items sporting the Ferrari name or logo. With rubberized and reflective tape accents used throughout the collection, the clothes align, and boldly, with the company’s automotive heritage. Read more at Robb Report.
Ferrari, the epitome of beauty and function in automobiles for decades, cannot be happy with this crap.
When are designers going to start designing beautiful, functional clothing instead of the “individuality of aspirational idiots?”
(Was there a turn signal on one of those outfits?)
There has been historically more practical and functional men’s and women’s Ferrari logo apparel and accessories available at my local dealer (Cauley Ferrari) for years. When I bought the least expensive pre owned car in their collection they gave my lady a beautiful water repellent “California” Jacket, embroidered on the back with the California logo and a small and tasteful enameled Ferrari badge on the chest. The costumes that designers present are valuable art creations but are not commercially viable. They may present a new direction that will be diluted until they influence the general market. People were shocked by Thom Browne’s short tight jackets and pants years ago and few embraced them but today men’s jackets and trousers are shorter and tighter but not to the extreme of the original collection.