by Stephen Garner
Finland Formal Friday
Formal Friday

The most promising names on Finland’s new fashion scene will be the stars of the Guest Nation project sponsored by the Fondazione Pitti Immagine Discovery during Pitti Uomo 93, which will take place January 9-12, 2018 in Florence.

Eight Finnish brands and designers have been chosen to present their collections in the special area of the Spazio Carra of the Fortezza da Basso, and also during an event in town during Pitti Uomo.

Finland Nomen Nescio
Nomen Nescio

The names of the Guest Nation Finland participants are: Mannisto, Viner Articles, Nomen Nescio, Saint Vacant, Formal Friday, Ikla Wright x Turo, Maria Korkeila x R-Collection, and Rolf Ekroth.

The eight brands represent the most interesting and promising Finnish menswear brands. There are rewarded young designers graduated from Aalto University like Rolf Ekroth and Julia Männistö’s Mannisto label and more established brands like urban workwear brand Formal Friday, classic shoe brand Saint Vacant and minimalistic Nomen Nescio. The Finnish heritage brands Turo and R-Collection are showcasing collaborations with young designers. Turo will collaborate with a London based Finnish designer Ikla Wright. R-Collection will show in Pitti a capsule collection realized by an internationally renowned young designer Maria Korkeila. Finnish Heikki Salonen, launches his new menswear brand Vyner Articles in Pitti.

“We are happy to present Guest Nation Finland at the forthcoming edition of Pitti Uomo,” said Raffaello Napoleone, CEO of Pitti Immagine. “Our fair offers visibility and business opportunities to the up-and-coming names on the international fashion scene. Finland is becoming one of the most dynamic and creative places in the industry today, and that is why – together with the Fondazione Pitti Immagine Discovery – we have decided to present eight of Finland’s most innovative brands to our wide audience of buyers and press from around the world who will definitely find these collections interesting.”