by Stephen Garner

Florsheim has launched a new colorful capsule collection.

For this collection, the American heritage footwear brand updated its Fuel Wingtip Oxford in bright neon colors. Inspired by the brand’s neon store signs from the 1930s, the Fuel Reflect collection is a playful interpretation of that colorful history with bright hues and reflective qualities.

The collection is available in seven colorways including punchy yellow, illusion blue and adrenaline red; two iridescent shines in both light and dark; and a reflective material that reflects light. The shoes also feature an EVA midsole for added cushion and rebound responsiveness for all-day comfort and flexibility from durable Flexsole Technology-enhanced rubber sole.

“We are truly excited to launch our Fuel Reflect collection this holiday season as it is a unique and unexpected collection from Florsheim,” said John Florsheim, the president and chief operating officer of Weyco Group Incorporated, the owner of Florsheim. “At Florsheim, we always strive to create something new and modern but keeping our heritage and signature aesthetic in mind for our customers. With this new capsule, we stepped outside of an everyday color pallet, and the materials we used were combined with our latest silhouette that utilizes the modern EVA sole for comfort and look. We are still maintaining the Florsheim mark, but injecting a breath of fresh air in the Florsheim collection to step into the future.”

The collection, which retails for $195, is now available to purchase exclusively on Zappo.com, select Florsheim stores, and on the brand’s website.