FONTAINEBLEAU LAS VEGAS REVEALS INNOVATIVE RETAIL EXPERIENCE

Those of us who are (or were) regular visitors to the biannual Las Vegas menswear markets had gotten used to the site of one sparkling blue tower hovering over the northern end of the Strip. It sits a bit northeast of the Las Vegas Convention Center, and is almost due north of the Sands Convention Center/Venetian Expo but has been as empty as a gambler’s pocket for nearly 15 years. If all goes as planned, the Fontainebleau Las Vegas’s time has finally come!

Due to open in winter 2023, the 70-year-old company Fontainebleau Development has revealed the first details of the resort’s luxury retail experience, spanning a potential 90,000 square feet and featuring approximately 35 luxury retail concepts across two levels.

Unlike traditional separate retail destinations, the Fontainebleau Las Vegas resort shopping district is conveniently connected and highly visible from the larger resort ecosystem, as every space will be designed with accessibility top of mind, either adjacent or above, Fontainebleau’s 173,000-square-foot casino, dining experiences, and other offerings.

“All facets of the resort have been thoughtfully considered with chic, sophisticated, and elegant architectural design and elements that echo the DNA of our brand,” says Fontainebleau Development President Brett Mufson. “By blending different programmatic elements throughout Fontainebleau Las Vegas, rather than keeping them separate, window shopping and billboarding take on a whole new meaning, as our retail partners will capture more business organically while keeping guests connected to the overall experience. We’re excited to have construction underway as the first new luxury hotel to be built in Las Vegas in nearly 15 years.”

Branding guru Peter Arnell (who has worked with the CFDA and the New York City Fire Department) leads the Fontainebleau’s property-wide branding and design, working with some of the world’s most celebrated and experienced designers including NYC-based Rockwell Group (Nobu, The Cosmopolitan Las Vegas, The Shed), and London-based David Collins Studio (Jimmy Choo, Alexander McQueen, Harrod’s).

Additional details on the property’s retail partners will be announced in the coming months. For more information visit fontainebleaulasvegas.com.