by John Russel Jones

Spirit of Gallo‘s High Noon hard seltzer is taking a swing at elevating golf style this summer by teaming up with lifestyle and golf apparel brand TravisMathew. The two brands have come together to launch the High Noon x TravisMathew Apparel Collection – a line of limited edition polos, hats, and tees.

The High Noon x TravisMathew Apparel Collection was made to effortlessly transition from the golf course to daily life. No promises the collection will help anyone’s golf game, but they’ll look good trying.

“As two brands at the top of their game, it was an easy decision to partner with TravisMathew, who shares our passion for delivering the highest-quality product and having fun while doing it,” said Brandon Lieb, VP of Spirits at Gallo. “The result of our partnership is a collection that’s sure to elevate the summer experience for fans, whether on the golf course or by the pool.”

“Teaming up with High Noon, a fun-loving brand that perfectly complements ours, to celebrate the summer lifestyle that we all love is something we’re thrilled to bring to market,” said Leif Sunderland, Chief Marketing Officer for TravisMathew. “The collection captures the spirit of summer and our laid-back Southern California style – with apparel that can take you from the course to sandy beaches, all while sipping on a High Noon”

The exclusive collection will be available starting today on TravisMathew.com and direct-to-consumer shops nationwide while supplies last. Pieces include:

  • Two lifestyle performance polos (men’s and women’s) ($99.95), featuring an eye-catching pattern inspired by the iconic High Noon cans.
  • Two Flexfit snapback hats ($34.95) and a straw sun hat ($39.95), fashionable on both the fairway and at the backyard barbecue.
  • Four premium cotton T-shirts ($44.95).

The High Noon x TravisMathew collection further solidifies High Noon’s presence in the golf space, where the brand is showing up across events, TV, and partnerships.