Foreign Trademarks, Legal Feuds And Fake News: Supreme V. Supreme Italia

In early 2016, an almost entirely unknown company set its sights on one of the buzziest brands in the world and began laying the foundation for what would quickly become an expansive trademark-collecting scheme, one that stretches from the tiny enclaved microstate of San Marino to the densely-populated Chinese mainland. Since then, that company, a 3-year old British firm called International Brand Firm (“IBF”), has managed to build up an arsenal of trademark rights in the name and famous box logo of Supreme trademark for use on garments and accessories in more than 50 countries. Read more at The Fashion Law.