by Brian Lipton

CurateursFashion and style entrepreneur Greg Selkoe, the founder of Karmaloop, has joined with Allen and Kyle Onyia, founders of online magazine Upscale Hype, and Silicon Valley veterans Dr. Paul Judge and Cedric J. Rogers to launch, a new website for men’s fashion which allows consumers to purchase exclusive items curated by world-renowned influencers and celebrities.

The initial curators for the site, which is online as of today, are designer Jeff Staple, hip-hop artist A$AP Ferg and Grammy Award winner Ryan Leslie. Future participants will include The Chainsmokers, Jerry Lorenzo from Fear of God, Raekwon, Nipsey Hussle and GEazy.

Invited Curateurs are interviewed and talk passionately about the products they have picked. Then the website showcases photos and videos of these looks and provides a community platform where users can discuss those looks, save favorites to style boards, and buy them.

Initial items available on the site include a pair of Prada Sport low tops ($420), and Alexander McQueen Skull T-Shirt ($310), a Givenchy padded jacket ($875), and a Dolce & Gabbana double-breasted blazer ($800).

“We want to provide our customers the coolest stuff on the planet,” says Selkoe. “Paul and I began reaching out to our contacts in the influencer and celebrity community. The resending response was, ‘yes, we want to share our lifestyle. We realized that there was billions of dollars’ worth of goods associated with these influencers. We knew we were onto soothing big!”