Forty Five Ten Dallas
by Stephen Garner
Forty Five Ten Dallas
Store Rendering by Artist Donald Robertson

Luxury retailer Forty Five Ten has announced that it will be opening a new store in the heart of downtown Dallas. Located at 1615 Main Street, the new multi-level fashion emporium dubbed Forty Five Ten on Main, is scheduled to open in November.

The four-level, 37,000 square-foot, store will be a modern fashion anchor for the city’s revitalized core. This highly-anticipated debut of the expanded brand will offer customers a signature mix of Forty Five Ten’s curated point of view, with more depth and breadth in ready-to-wear, home, beauty and jewelry than it has been able to provide in its original 8,000 square-foot location on McKinney Avenue, also in Dallas.

Led by the project’s design architect, Droese Raney Architecture, the space will feature floor-to-ceiling windows, custom metal work, copper and rose gold finishes, and custom textiles from KnollTextiles and KnollLuxe.

The first floor will house fragrance, cosmetics, accessories, handbags, shoes and fine jewelry, while the second floor will be dedicated to women’s collections from the finest labels. On the third floor, customers will find menswear from such brands as Prada, Gucci, Acne, Saint Laurent and Valentino, as well as home accessories from Assouline, Smythson and Hermès.

The fourth floor restaurant and lounge concepts will be independent culinary and social destinations, led by executive chef of acclaimed Dallas restaurant The Joule, Junior Borges. With day-to-evening dining options, private event space and a Champagne bar – known as The Copper Bar on the first floor– offering espresso, light snacks, and Moët, Veuve Clicquot, Ruinart and Dom Pérignon, the attraction far exceeds the routine retail engagement.

“This move and expansion is, in large part, about a desire to be at the epicenter of Downtown’s rather young renaissance,” said Brian Bolke, founder, partner and president of Forty Five Ten. “Dallas is a city not yet done in many ways, so it feels like we are a part of this evolving momentum. If I didn’t believe that we could deliver a truly unmatched retail experience, we wouldn’t be here.”