Fourlaps has launched its first sustainability initiative this season.
Called “RE-UP,” the premium men’s apparel brand’s new line of products is made from 20 to 90 percent recycled materials. Currently, 88 percent of the entire Fourlaps line is now made with either recycled or biodegradable materials, and its goal is to use 100 percent recycled materials by 2024.
In order to escalate the sustainability factor, all plastic packaging has been mindfully developed using a 100 percent biodegradable substance. To further the brands transparency factor, each hangtag will include the RE-UP icon and list the percentage of recycled materials used to create the garment.
“It has always been a mission of mine, both personally and in business, to strive towards living as eco- consciously as possible,” said Daniel Shapiro, founder of Fourlaps. “That said, we all know that it’s not as simple as it sounds. The Fourlaps team has worked tirelessly to be able to launch RE-UP, without compromising the performance, fabric or price. I am happy to share this new collection with our loyal customers and attract new fans to enjoy it, in and out of the gym.”
A few highlights of this season’s collection include the Propel Windbreaker; a water-resistant jacket created with recycled nylon. The Flex Jogger makes its debut, constructed with recycled nylon and spandex, these versatile pants are available in black and charcoal. The Command Short is a new compression-style short designed with the athlete in mind. Created with post-consumer recycled polyester and spandex, the design has a 7.5-inch compression liner, zipper pockets, quick dry and UV protection.
The season also sees an expanded core assortment; including the Level Half Zip which builds on its technical Level Tee, utilizing 37.5 technology. Additionally, the best-selling 7-inch Bolt Short will launch in a new camo print colorway, and the signature Rush collection will evolve to include the Rush Hoodie, created in a french terry fabric.
The spring collection retails between $48-$78 for shorts, tees, and tanks, and $98-128 for outerwear and joggers.