FRAGRANCE LINE BEATUS DEBUTS AT NEIMAN MARCUS

As of yesterday, Béatus, a new collection of fragrances, is now available at Neiman Marcus St. Louis as well as online at NeimanMarcus.com.

The brand, which offers three scents for men and three for women, was co-created by longtime beauty industry veteran Gabriel Reboh along with Billy Busch, most widely known for his association with the American beer empire, with a mission to combine French elegance and a strong dedication to quality. Each perfume – which retails for $180 for a 100 ml bottle – is crafted with ingredients from Grasse and has its own distinctive scent profile drawn from nature.

“We are thrilled to be partnering with Neiman Marcus, a leader in cultivating iconic lifestyle brands, and we are elated that our first brick and mortar location is in my family’s hometown of St. Louis,” said Busch in a statement. “We always felt this would be a natural extension into a new category for our business.”

The brand is poised to further develop its retail footprint in America with additional doors and consumer sampling opportunities.