FRANK AND OAK INKS DEAL WITH CENTRIC SOFTWARE TO BOLSTER OPERATIONS

Omni-channel men’s and women’s apparel brand Frank And Oak has selected Centric Software to provide its product lifecycle management (PLM) solution. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Founded in 2012, Frank And Oak experienced tremendous growth in the past five years and is now a well-established lifestyle brand in North America. The Montreal-based company owns 16 retail locations across Canada including street, mall and pop-up stores. This vertically integrated brand designs, manufactures, and sells a curated collection of premium clothing and accessories with new products launched weekly.

In the early days, Frank And Oak used email and document sharing to communicate and build up product ranges. Frédéric Boivin, vice president merchandising at Frank And Oak, explains that the company has expanded rapidly in the last five years. To support Frank And Oak’s future plans, the company undertook a thorough search for a PLM partner.

“In order to reduce time to market, we need to streamline our processes in line with industry best practices and establish a collaborative platform for our teams,” said Boivin. “Centric PLM will allow greater collaboration between internal teams and external partners. Our objective is to have a single source of information to enhance efficient communication and maximize accuracy.”

Boivin continued, “Frank And Oak is really focused on offering a product of great quality at a good price. Centric will help by giving our teams the ability to collaborate more efficiently to streamline product development while ensuring fit and quality. We will be able to continue developing products at the best quality to price ratio.”

“We are delighted to welcome Frank And Oak on board as our latest customer in Canada,” added Chris Groves, president and CEO of Centric Software. “Even as a young company, Frank And Oak has already established a strong product identity and a loyal following. We look forward to supporting their ambitions and to partnering with them into the future.”