by John Russel Jones

Leading lifestyle brand Fred Segal has opened a 1600-square-foot pop-up on Lafayette Street in New York City’s SoHo neighborhood. The brand’s first East Coast location brings a modern and minimal take on the Fred Segal store designs from Los Angeles, adding textures and structural elements to the visual identity.

New York is Fred Segal’s first stand-alone footprint for the freshly launched private label collection, Neighborhoods. Built on a foundation of heritage, inclusivity, and love, Neighborhoods draws inspiration from the unique tapestry of vibrant communities and different cultures. Developed by designer Alfredo Settimio with ultra-soft fabrics, the line offers an intentionally oversized fit in celebration of body diversity and without gender in mind. Settimio took on the FRED SEGAL logo revamping the iconic stamp for a fresh take while preserving the brand’s legacy. Neighborhoods seamlessly translates to the big apple as a tribute to Fred Segal’s original ethos; that fashion should be fun, easy, and for everyone.

“We believe New York and Los Angeles share a similar mindset in seeking comfort, quality, and an elevated experience with the brands they shop. That is why NY felt like a natural home for this collection, we share the same philosophies when it comes to shopping,” says Jeff Lotman, CEO Fred Segal & Global Icons

The Fred Segal Neighborhoods pop-up will run through the holiday season and functions as the first foray into a larger strategic expansion with retail partnerships and additional doors for the in-house label next year.

“We’re thrilled to open a limited-time pop-up this holiday season featuring our most anticipated projects including our first true private label collection and our new vintage program Found by Fred Segal. Our largest sales aside from the LA region has always been NYC and it’s been a long time coming for us to launch on the East Coast,” continued Lotman.

Pioneers of the shop-in-shop concept, Fred Segal launched Found by Fred Segal in 2021 as a highly curated insider offering of hand-selected vintage and upcycled men’s and women’s outwear, knitwear, shoes, and accessories. Focusing on styles from the 60s and 70s with 80s and 90s finds peppered throughout, Found carefully sources artisanal vintage, vetted for authenticity from “just-right” American-made denim to refurbished Rolexes and a seasonal assortment of suede & leathers. Quickly becoming one of Fred Segal’s most sought-after offerings, Found by Fred Segal finds a new home in New York for the discerning vintage shopper, looking for circularity in fashion finds.