Free People Takes a Bleating From PETA Over Dyeing Live Sheep Pink for Ads
Apr 16, 2024
As Free People faces a backlash over its use of live sheep—including at least one who was dyed pink—in a marketing campaign that subjected the timid prey animals to chaos, fear, and confusion, PETA fired off an urgent letter to Urban Outfitters Inc., the brand’s parent company, calling on the retailer to show some respect for sheep by pulling the ads and ending its sale of wool. Read more at Peta.org.
