Earlier this month, Freemans Sporting Club’s 8 Rivington store reopened as its new global flagship store thanks to the efforts of world-famous Japanese designer Kazuya Sasaki of Smallclone. His previous work includes Dover Street Market NYC, Arts & Science Kyoto, Omotesando Koffee Hong Kong, Mackintosh New York, and Hibiya Central Market Tokyo.
In keeping with the menswear shop’s original concept and interior, Sasaki sought to bring the Freemans Sporting Club store back to its classic American design with a little more sophistication, by drawing inspiration from early 19th century New York. Arranging vintage rustic wooden furniture, and antiques in a manner faithful to the heritage of the brand, he has created an inviting space where people can stay and spend quality time.
For over a decade, Freemans has created a reputation for quality in American-made tailored clothing and sportswear in downtown New York. The traditional Americana menswear collection is comprised of well-made essentials for every man’s wardrobe.
The newly-created made-to-measure room deep within the space gives customers a luxurious shopping experience with highly knowledgeable specialists and an in-house tailor. In addition to the new space dedicated to the made-to-measure program, plans for new products and brand collaborations are in the works.