FRENCH CREATIVE STUDIO L.O.V.E. OPENS NEW YORK BRANCH

Paris-based creative studio L.O.V.E. has recently opened its doors in New York. The company, led by Jerome Faillant-Dumas and Benjamin Schafir, offers concept and image development, packaging and retail design, and digital, film and print advertising. Its “collaborators” (as they call clients) include Prada, Givenchy, Tag Heuer and others.

Faillant-Dumas was artistic director to Yves Saint Laurent before opening L.O.V.E. in Paris in 1997. Schafir, co-CEO of L.O.V.E. New York, joined Faillant-Dumas after working for Ralph Lauren and Giorgio Armani fragrances.

“We believe in brands, we love them,” say the founders. “At L.O.V.E, we feel and experience the brand.”