FROM OUR FEBRUARY ISSUE: BUGATCHI DOUBLES DOWN ON PRINTS FOR AW/24

The entire MR team is proud to present our February 2024 issue. You haven’t gotten your copy yet? Feel free to page through a digital copy at  Issuu, and we’ll continue to post individual stories here on  MR-mag.com. If you haven’t been getting MR in print, be sure that you are on our mailing list for future issues by completing  this form.

Bugatchi, a brand known for its amazing shirts—especially in its proprietary OoohCotton range—has made the shirt essentially twice as good by announcing a new double-sided version, which features a unique contrasting print on both sides of the performance fabric.

Unlike most other performance fabrics, the OoohCotton shirt is composed of 92% premium USA cotton, which helps give this fabric its unparalleled 8-way stretch. The versatile and cutting-edge yarns are knit into a lightweight, double-mercerized quality. This process enhances both the feel and the sheen of the fabric in addition to moisture wicking, wrinkle resistance, and thermal comfort allowing for naturally easing evaporation and keeping the skin at a constant body temperature.

Cecile Revah, CEO of Bugatchi, said, “The addition of the double-sided OoohCotton shirt not only reiterates our brand’s commitment to craftsmanship, but reinforces our dedication to incorporating the latest technology into our products. We have received great feedback from our wholesale partners who look forward to rolling out this launch with us in July.”

The double-sided shirt will be in stores for the AW/24 season and will retail for US $199.00; a short-sleeve version will also be offered and will retail for US $179.00.

For more information, contact Richard Gualtieri at richardg@bugatchi.com. See bugatchi.com for more information.