FROM OUR JANUARY ISSUE: A MILLION GOODS THING

The entire MR team proudly presents our January 2025 issue. If you haven’t received a hard copy, please page through  our digital version, and we’ll continue to post individual stories here on  MR-mag.com. If you haven’t been getting MR in print, be sure that you are on our mailing list for future issues by completing  this form.   

Many a menswear store keeps a fully functioning bar at the ready to keep customers in that happy shopping zone, but how many incorporate libations right into their product mix? Million Goods in Brooklyn’s Greenpoint neighborhood is built on the triple threat of contemporary menswear, organic wine, and old-school vinyl.

The 600-square-foot store opened in May 2024, with an assortment of easy, effortless clothes from brands like Études Studio, Nicholas Dailey, Sunflower, and Margaret Howell (The duo prefers to shop in Paris rather than the domestic markets or trade shows). The store also features lifestyle goods, including ceramics, fragrances, books, and audio.

Kaufmann says, “We were thinking about something that Ssense or Net-A-Porter can’t do, something the internet hasn’t disrupted. I thought about how, as a kid, I’d go to the local skate or streetwear store and just hang out, so I wanted to create a place where I’d want to hang out now. We landed on the hospitality component almost immediately. I also wanted it to feel like something unique that New York didn’t have. Initially, we considered incorporating saké into the mix, but thought it was too hard of a sell. The response to HiFi—listening to records on a major sound system—was great. People who seemed to be into this type of music and clothing also seemed to be into natural wine, so we saw this Venn diagram form. We thought that if we could be authentic, stay in our lane, and ensure everything we do appeals to this specific person, we could succeed.”

Reyer brings an ecommerce background to the partnership, and although there is an element of that for the business, “It’s not necessarily something we want to do. It makes so much more sense to come to the space and touch, feel, and try on the clothing and get physical with the space, to meet people. It’s part of the concept of the store.”

Kaufmann adds, “It’s part of how we present the brand and offers something that resonates with people even if they aren’t in New York.”

For the wine selection, the store focuses on small growers and “low-intervention wines (organic wine fermented without additives)” from regions such as Savoy, Jura, and Mosel. The space has a custom sound system to make any audiophile jealous, developed by Jon Perelly at Sloped Systems, who also created systems for some of the neighborhood’s bars. Custom speakers were inspired by Augspurger Speakers of the 1970s, meant to evoke the luxurious sound found in major label studios from the period.

All we can say is “Cheers!” to a new concept in retail.